The Wolff Company
Background
Founded in 1949, The Wolff Company is a family-owned fully-integrated real estate investment firm with developments and acquisitions spanning the multi-family, single-family, and senior living sectors.
Brief
After the unsuccessful commission of dozens of agencies and designers, I was given the seemingly impossible task of creating a new company logo that the Wolff family and company leadership could agree with.
Solution
The simplistic yet modern new brand design pays homage to the company’s history by using its story to create the pillars on the “W” logo while simultaneously utilizing its development blueprints to create abstract graphic elements, signifying the building of the company’s future.
Role
Art Direction | Brand Development | Graphic Design | Print Production
