Summerfest
Background
Carvana hosted and sponsored a fan appreciation night during the Phoenix Rising’s 2022 soccer season.
Brief
Create a family-friendly event brand that can be applied to print, digital, and environmental assets while simultaneously complimenting Carvana’s style and Phoenix Rising’s brand and stadium.
Solution
Inspired by the Arizona summer heat, my partner and I (co-designers on the project) worked to create a drippy and playful brand that was lighthearted and approachable for all ages.
Role
Art Direction | Graphic Design | Print Production
