PepsiCo eCommerce
Background
In February 2023, PepsiCo eCommerce hosted a themed “Team Summit” for its group in San Antonio, Texas. There were over 200 attendees.
Brief
Referencing the condensed event-themed brand guidelines provided by the PepsiCo eCommerce team, create static and animated LED displays, title animations, and a PowerPoint template that can be distributed to speakers.
Solution
Working closely with the show’s Producer, Bright AV’s Creative Director, and PepsiCo eCommerce’s internal creative and event teams, I sought inspiration from the event’s location to create an assortment of day, dusk, and evening show graphics, both ahead and on-site of the event, that aligned with the conference branding.
Role
Art Direction | Graphic Design
